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Combining E-mail Signatures
& Web DesignAn e-mail signature is a
short blurb that is added at
the end of each e-mail. Your
e-mail signature is a very
important website traffic
generating tool you can use
because you can use it to
remind people about you,
your company, your website, and
what you have to offer.
As useful an e-mail
signature is, not a lot of
people in Toronto use it to their
advantage. Many people don't
use e-mail signatures at
all, and those who do use
e-mail signatures use them
incorrectly. A good
Toronto
web design company will let
you know a couple secrets on
how to do this effectively.
You can use the power of
e-mail signature to promote
your Toronto website or
custom web design. However, there are
a few important things you
need to keep in mind to make
sure that you get the most
out of your e-mail
signature.
1. Always include a link to
your website in your e-mail
signature. Remember that
there are e-mail providers
that strip e-mails of active
links so that the e-mails,
when they reach recipients,
are in plain text. Thus,
avoid formatting your
website link using anchor
text (e.g., enclosing "Your
Company Name" in HTML code)
instead of simply spelling
out your website (e.g.,
http://your-company-name.com).
By doing the latter, your
readers can still go to your
website even if it's not
clickable; they can
highlight, copy and paste
the link to their browser to
view your custom web design.
2. Give your readers a reason
to check out your website.
Don't simply put your name,
company name and website
URL, and location in Toronto in your signature. If
you have a special offer
going on, include a blurb
about it. If you are
offering something for free
on your website such as a
free report, eCourse or
e-books, include that bit of
information in your e-mail
signature. Make your
signature interesting enough
that whoever reads your
e-mail will be compelled to
visit your website.
3. Never forget the
fact that your e-mail
signature is actually your
ad. Thus, spend time
creating and crafting your
message. If possible, come
up with different e-mail
signatures and test them
with different people in
Toronto
4. Avoid overloading your
e-mail signature with links
if you have several websites
or online companies. Stick
to promoting just one
website in each e-mail
signature. If you link to
your other websites from the
site you specify in your
e-mail signature, your
readers will find out about
them when they visit your
main website. The key is to not
overload your readers.
5. You can set up a landing
page for your e-mail
signature if you want to
track just how many people
are clicking on your
signature and responding to
it. This way you can
customize the web design so
that it contains the offer
you are advertising on your
e-mail signature. Once
people are on that landing
page, you can then direct
them to any of your websites.
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