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8 Types of Internet
Marketing for Your WebsiteIf you have a niche website
or company, you can benefit
from Internet marketing because you can
reach a very specific niche
audience that you wouldn't
possible reach through
traditional
avenues like niche and trade
magazines. Your
Toronto
web design company
will take your through a
rage of options that they
can offer, in addition to
the custom web design
service.
Cost is the main and biggest
difference between Internet
marketing and traditional
print. You have several
affordable options available
to you. And because hundreds
of niche sites are being
launched every day, the opportunities
to market your website
are practically limitless.
Internet marketing for your
website has
different types and they
range from the obvious,
in-your-face marketing to
the subtle, soft sell type.
There are 8 basic Internet
marketing types that most
website or online company
owners use.
1. Banner Marketing
Banner Marketing involves
the use of banner ads to
promote a website or online
company. Your banner ad
would include your company
or website logo, tag line
and marketing message.
Banner ads can be static or
animated, and they can range
size. The size of your
banner ad would depend on
how big the space is
available on the website
where you buy a banner.
2. Sponsorships
Many advertisers gain
exposure for their website
or Internet company through
online sponsorship.
Sponsorship could be either
through website-wide text links
and banner ads or online
video commercials. Some
advertisers sponsor free Website
templates, for instance,
wherein their link remains
intact whenever a website template
is used.
3. Text Link Advertising
Text link advertising works
in the same manner as banner
advertising. Text links can
be website-wide and located in
the sidebar, footer or any
other area in the
advertising site. Text link
ads can also be incorporated
within the content or the
website itself.
4. Video Advertising
Video advertising can be
done in the same manner as
banner advertising by using
different video screen sizes
or it can have blatant
advertising and presented as
Website commercials. Video
advertising is popular in
video sharing sites,
particularly if the video
has an entertainment value
attached to it and has the
potential of going "viral"
(being passed around through
referrals or word-of-mouth).
5. E-mail Marketing
E-mail marketing is a type
of Internet marketing that
involves purchasing a text
link ad or banner ad for
placement in e-mail
newsletters or e-zines.
6. Pay-Per-Click (PPC)
Marketing or Search Engine
Marketing
This type of online
advertising involves
purchasing text ads and
banner ads and having those
ads show as sponsored
results with a link to your
website when certain
keywords or phrases are
searched for. You would
purchase this type of
Internet
advertising from Google AdWords, for instance, and
have your ads appear on
websites relevant to your
keywords through Google
AdSense. Your Toronto
web design company will help
you install this on your
website.
7. Online Classifieds
Online classifieds are
similar to how offline
classifieds work. You would
promote your website or
online company to an online
classified website that lists
other ads for the general
market.
8. Pop-up and/or
Pop-under Advertising
Pop-ups and pop-unders are
online ads that appear under
and over the original
website you are visiting.
Pop-ups and pop-unders may
be triggered when visitors
enter or leave a website or
when they click on a link.
Pop-up and pop-under
advertising are regarded as
an intrusive type of online
advertising and browsers now
come with built-in pop-up
blockers.
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