SEO and SEM Terms You Need to Know
* SEO
SEO stands for search engine optimization. A good company that offers SEO service in Toronto is, Toronto SEO. It involves altering your website so that you can increase your ranking with the big search engines based on your particular keywords.
* SEM
SEM stands for search engine marketing, a form of Internet marketing that uses search engine optimization. Part of this is to plan and execute techniques that help you reach your target audience and get them to your website. That way, you can turn those visitors into customers.
* SEO Specialists
SEO specialists used to be known as search engine optimizers before. The name was changed so people would not confuse them with the SEO process. SEO specialists execute search engine optimization methods.
* SEM Specialists
SEM specialists are search engine marketing specialists. They are professionals who look at websites and help clients improve their traffic flow and how to grow their business.
* White Hat SEO
White hat SEO methods are search engine optimization methods that follow the rules set up by search engines.
* Black Hat SEO
Black hat SEO methods are search engine optimization methods that do not follow the rules set up by search engines. These are commonly used by SEO specialists in order to quickly raise the rank of a website. They do work but they can potentially lead to your website being banned from the search engines.
* Web Directory
A web directory is a list of websites that are divided into different categories according to type, niche, location, and other factors. The purpose of a web directory is for search engine optimization specialists to build inbound links to websites. Some of the newer directories allow you to submit your website for free but other directories ask that you do reciprocal linking with them. A web directory that most people have heard of is DMOZ, which is probably the largest online link directory available. DMOZ uses several thousand volunteers who work for free to edit and categorize the database link.