BHS Web Design – Toronto Web Design Blog

Search engine optimization is one of those things some webmasters can’t help but obsess about.  An inordinate amount of time is often spent modifying their sites, adjusting keywords and creating back links.  All of this is done to help their site get a higher ranking with search engines.  While 90% of internet users are utilizing search engines to find what they are looking for on the web, webmasters in Toronto must keep in mind that the site should be designed with the visitor more than the search engines in mind.

Proper SEO needs to be about targeting human visitors rather than search engine crawlers.  The purpose of designing any website must be to get it in front of actual human beings, not search engines.  Yes, you need the traffic; not having it would be detrimental to your website.  You can have a site that is wonderfully designed with a high degree of functionality, but if no one finds it, what would be the point?  Realizing this it makes sense that web designers would be very concerned about search engine rankings.  The fact still remains though that a good Toronto SEO expert must consider much more than what ranking your website receives from those search engines.

Often, Toronto webmasters or self-proclaimed SEO guru will optimize a website for search engines by stuffing loads of keywords into the meta-tags; this is not a good idea because it very often leads to the site being blacklisted.  Also, in the end, this tactic does nothing to benefit the potential users of a website.

At the end of the day a website designer needs to keep the human visitor at the forefront of his or her mind.  Having articles heavy laden with keywords will not only affect the quality, it may also annoy any visitor who does end up clicking on a website.  An annoyed visitor may not return again and having returning visitors is key to a website becoming a success.  On the other hand, if you create a website with well written content that has keyword phrases strategically placed you will likely fare much better in the end.  Visitors will, in this case, return because they feel they can count on finding fresh content that is of relevance to them that is quality.  This will lead to increased traffic, which in turn will provide that increased ranking, but in a more natural way.

So, rather than spending an inordinate amount of time focusing your search engine optimization efforts creating links, spend the time instead on adding features to your site that will keep visitors returning.  And you don’t only want them to simply return; you also want them to spend more time on the website as well.

In conclusion, good SEO is about more than just attempting to increase search engine rankings in an inorganic way.  Rather than those short-term gains, it is instead wiser to spend time building a website that will have success in the long-term.  The last thing you want is to have your search engine optimization efforts do nothing more than create a slew of visitors who click on your site once, spend a short time there, and never return again.

Pay per click (PPC) is on of the basic methods used by search engines to display results. For advertisers, PPC probably delivers the best quality of targeted customers received to cost ratio of any online advertising medium. This had driven PPC to be one of the largest sources of revenue for search engines. It has also driven PPC to be one of the most used online advertising mediums. Forbes magazine has estimated that 2008′s total search engine PPC usage is about $8 billion.

If you are going to be doing any type of online business marketing, particularly PPC for affiliate marketing, it is very important that you understand how search engines implement PPC. The search engine has the advertisers put in a bid of how much they’re willing to pay for each visitor received. If it is one of the more complex search engines, it then uses a formula to compute the usefulness of the advertiser’s website to the person doing a search. The results of this formula and the advertiser’s bid are then combined into a sort of ratio that determines how relevant the advertiser’s listing will be to that customer. The search engine compares that ratio to the ratio of other advertiser’s link values to bids, displaying in order the links with the highest ratio. The more simple PPC search engines simply display advertisements in order by bid amount whenever a bid on keyword is used.

Of course if you’re going to use PPC advertising to try to make money in affiliate programs, you need to understand how most affiliate programs work. Most affiliate programs work by paying you a commission for sales. A large number of affiliate programs are also willing to pay you for customer leads, or people who join a free program with contact information for the merchant to follow up on with sales pitches.

You can also make profits by helping search engines with their on-site PPC programs. These are a type of affiliate program where you are paid for advertisement clicks without the requisite that your site visitors buy anything from the merchants. These programs work like the search engine, except instead of listing advertiser sites on search results pages, advertiser site links are displayed on other sites’ pages that have similar content or niches. When you agree to allow search engines with PPC programs to put these links on your site, you get paid every time one of these links is clicked. This has an advantage over affiliate marketing in that you make a profit whether your site visitors buy something from the merchant or not. Your site visitors will appreciate this services because it will link to other things they are interested in along the same niche. This could lead to repeat site visitors who will click on the advertisement links again in the future and generate even more revenue from your site. This money can be reinvested in the search engine’s PPC program where you can bid on clicks from others and increase site traffic even more.

So in a sense you can continue doing whatever type of Web business you’re already doing at a greater level of profit because you are using the revenue from site traffic that leaves your site to purchase more site traffic for your site. The more target market visitors you get to see your site, the greater your potential sales.

We should get into more detail about some of the other ways you can earn PPC income in search engine affiliate programs. These PPC affiliate programs usually have several different ways in which they can be integrated to show links to advertisers on your sites. You can have the ads appear in customized boxes that carry the same site design and colors as the rest of your site. You can also display advertisement banners of customizable sizes and shapes on your site. Some PPC affiliate programs will even let you put up an advertiser 404, or page not found, page. If you think customers on your site may want to search for more information, you can put a PPC search engine box right in your own pages. All of these options are very easy to customize using wizards. Putting them on your site is even easier, usually just being a matter of copy and paste.