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Toronto Web Design Myths
Explained
There are many myths and
misconceptions surrounding the web
design process, which can sometimes
make finding a
Toronto web design
company a difficult task. Here
are the facts from 14 year web
design industry experts:
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Web
design service is a
commodity |
This is certainly
not true. And in fact,
website design service
is probably one of the
most subjective services
on the planet. An
effective custom website
requires both breadth of
knowledge and depth of
knowledge, as it
involves many aspects of
marketing, engineering,
creative & design,
coding & programming,
usability, analytics,
various Internet
marketing & promotional
techniques, and much
more!. As you can see,
there is really a lot of
work involved in the
process and thus, the
quality of service that
you receive from any
given web design company
can vary greatly
depending on their
skills and experience.
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The most
expensive company will
give you the best
results |
| The web design
industry is much like
any other industry in
that you do get what you
pay for... to a certain
extent. During your
journey to find a
Toronto web design
company you may
encounter wildly
differing prices - from
a few hundred dollars to
tens of thousands of
dollars. As a rule of
thumb, stay away from
the companies that
charge extremely low and
extremely high prices.
Generally speaking, any
Toronto web design
company advertising web
design services for less
than $500.00 should be
approached with caution.
Any established web
design company owner
will tell you that it's
just not possible to
build a sustainable
business model on
$500.00 websites.
These low cost companies
will either deliver
sub-par services, or
disappear into the night
as dozens of Toronto web
design companies do
every year.
At the other extreme,
some web design
companies may quote
upwards of $10,000, or
even $50,000 or more for
a large and complex
project. So how do these
companies get away with
charging what they do?
Well, most of the very
expensive companies also
include marketing and
consulting services with
the website development
process. They will
conduct all the
marketing research,
competitive & industry
analysis, and company
analysis, and then put
together a strategic
marketing plan to
achieve established
objectives. What you're
paying for here is the
marketing & consulting -
not necessarily the
actual website design
services. So if you're
being quoted an
exorbitant amount, make
sure that you're getting
full consulting &
marketing services - not
just very expensive
coding & graphic design.
Most web design
companies in Toronto are
going to quote a base
website price of $1,000
- $3,000.
It's in this price range
that most small business
owners will not only get
the best value for their
money, but also can
realize significant
savings. Often, a
company charging $1,000
can deliver a product
comparable to a company
charging $3,000 for the
same work. The
difference is really
just overhead and labour
costs, and lower prices
are often a sign of an
efficiently run
operation.
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Custom
web design is a turn-key
process |
| First time website
buyers sometimes assume
that all they have to do
is hire a web design
company and then
magically 2 weeks later,
their website is
complete. This is
definitely not true -
website development is a
process that involves
both the business owner
and the website design
company. If you hire a
more expensive web
design company that
provides marketing &
consulting services, the
marketing strategy will
be developed for you and
they will also take care
of other aspects like
writing the copy (text)
that will appear on the
website. When hiring a
lower cost company, the
business owner will
typically be responsible
for providing more
direction to the web
design company and also
supplying most of the
website content (text).
At the very least,
the business owner's
constant feedback and
clear communication will
be required throughout
the process. Because of
this, it's best to work
with a local company
that's available to meet
with you in person
multiple times during
the project. The
in-person meetings
ensure that your vision
is properly communicated
to the web design
company with the least
amount of static. |
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We would
love to discuss your
project details with you
- today! If you're
ready to start working
with an experienced web
design company that's
truly located in
Toronto, and not
overseas, simply just
give call us at (416)
628-4899, e-mail us
at
sales@bhswebdesign.com,
or
Click Here to Request a
Quote Online >> |
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