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Combining E-mail Signatures & Web Design

An e-mail signature is a short blurb that is added at the end of each e-mail. Your e-mail signature is a very important website traffic generating tool you can use because you can use it to remind people about you, your company, your website, and what you have to offer.

As useful an e-mail signature is, not a lot of people in Columbus use it to their advantage. Many people don't use e-mail signatures at all, and those who do use e-mail signatures use them incorrectly.

You can use the power of e-mail signature to promote your Columbus Website or custom web design. However, there are a few important things you need to keep in mind to make sure that you get the most out of your e-mail signature.

1. Always include a link to your website in your e-mail signature. Remember that there are e-mail providers that strip e-mails of active links so that the e-mails, when they reach recipients, are in plain text. Thus, avoid formatting your website link using anchor text (e.g., enclosing "Your Company Name" in HTML code) instead of simply spelling out your website (e.g., http://your-company-name.com). By doing the latter, your readers can still go to your website even if it's not clickable; they can highlight, copy and paste the link to their browser to view your custom web design.

2. Give your readers a reason to check out your website. Don't simply put your name, company name and website URL, and location in Columbus in your signature. If you have a special offer going on, include a blurb about it. If you are offering something for free on your website such as a free report, eCourse or e-books, include that bit of information in your e-mail signature. Make your signature interesting enough that whoever reads your e-mail will be compelled to visit your website.

3. Never forget the fact that your e-mail signature is actually your ad. Thus, spend time creating and crafting your message. If possible, come up with different e-mail signatures and test them with different people in Columbus

4. Avoid overloading your e-mail signature with links if you have several websites or online companies. Stick to promoting just one website in each e-mail signature. If you link to your other websites from the site you specify in your e-mail signature, your readers will find out about them when they visit your main website. The key is to not overload your readers.

5. You can set up a landing page for your e-mail signature if you want to track just how many people are clicking on your signature and responding to it. This way you can customize the web design so that it contains the offer you are advertising on your e-mail signature. Once people are on that landing page, you can then direct them to any of your websites.


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