Tuesday, April 27, 2010

Best Practices for Web Design

Best Practices for Web Design - Tips From a Columbus Web Design Company

Ask any Columbus Web Design company about the importance of proper website design and they will likely remind you that it is of the utmost importance. Because the website design represents your company to the online community, special care must be taken when creating yours. Having sound design principles will go a long way towards ensuring the success of your online company.

#1. Because you want an abundance of visitors to your website it is critical to create one that is easy to navigate. The navigation bar should be simple and clear for anyone to grasp, even a child if you want limit frustration and encourage visitors to hang around.

#2. While pictures and images are often nice to look at, be sure to utilize them sparingly. Too many images on a site can lead to slow upload which is one of the fastest ways to get people to give up on a visit to your Columbus Website. Edit any images down to an appropriate size if you feel they are necessary to your website design.

#3. Text paragraphs must be at a length that is reasonable. Extremely long paragraphs have a tendency to lose the reader; because of this, it’s wise to split your writing down to smaller paragraphs that are easier to digest. Columbus Web Designers advise clients to do this so as to keep visitors interested in reading what is on a site.

#4. Check out www.w3.org to see if you have a site that is compatible to standards of multiple browsers. The last the thing you want is a site that can be easily viewed via Internet Explorer but not through Firefox or some other browser. This can lead to a loss of a huge block of potential visitors to your website.

#5. Stay away from scripting languages whenever necessary. Heavy use of scripting language can create loading problems when logging on to your website. In addition, not every browser will be able to support scripted data which could lead to loss of vital information that you want communicated to visitors.

#6. If you are designing your own website, it may be helpful to use CSS for styling creating uniformed styling elements.

Thursday, April 22, 2010

More Columbus Companies Turning to Search Engine Optimization (SEO)

One of the most important factors of Columbus Web Design process occurs after you have completed your website. This process is referred to as Search Engine Optimization - which is the process of getting a website to rank in the search engines. Making the website rank for certain keywords can be tricky if you don’t know what your doing, there are Search Engine Optimization (SEO) tools available which can make this process much easier for everyone. Some of these tools are freely available on the internet so it can eliminate any unnecessary charges, you have the option to pay for certain tools which claim to provide better results so you have to decide if you have the money to spend on them.

One of the most common search engine optimization tools people use are suggested keyword programs, these will allow you to find out what keywords you should target in order to get the full potential out of your website. You simply put in your main niche keyword and it will list various others that get searched for on a monthly basis so you can select which one matches your site the best.

Always check out the competition and try to be specific - different industries vary drastically in compeition. For example if you try to target ‘Columbus Search Engine Optimization’ or ‘Columbus Real Estate’, it will it will be much more difficult than if you try to target ‘Columbus second hand designer clothing’ or ‘Columbus organic food restaurant’.

By checking the competition in Columbus Search Engine Optimization you can make your life easier and begin to see a return a lot quicker if you can join a niche that isn’t saturated. You are advised to check a few of these tools as they all get the data from different sources so the number or searches may vary slightly.

There are search engine optimization tools available that will be able to check how many back links you have pointing to your domain, this can help in checking if you have received any back links from article submissions or if people are linking to your website because they found it helpful. You can also add code to your website that will track visitors so you can see where they came from, what keywords they used to find your site, what pages they viewed and many more. This can help you make adjustments in order to get the full potential out of your website.

A very popular tool that can be added onto the FireFox browser is the SEO toolbar, this enables you to see all of your sites statistics by just going to the url. The information it gives you is the page rank, number of pages indexed by Google, Yahoo and MSN, back links in the same search engines, age of the site and many more. This can be useful to see if your search engine optimization techniques are working as they should be and if your sites performance on a whole is improving.

Some of the paid SEO tools can give you an in depth analysis of your website to see how it is performing. Paid keyword suggestion tools tend to give a lot more results so you can be sure you won’t be missing out on vital traffic. Always check to see what benefits you get if you''re paying the software, as most of the time with a little more manual search engine optimization work, or the help of a good Columbus Search engine optimization company, will often get the same results.

Saturday, April 17, 2010

Top 5 Ways to Get Repeat Visitors to your Web Design

Seek out your favorite Columbus Web Design company and they’ll tell you that repeat visitors are critical to having increased traffic to your website. The more frequently visitors return to your website, the more likely you are to acquire a sale from those customers. Take a look at the web design tips below to get an idea of how you can increase the amount of repeat visitors to your website.

#1 – Utilize a Discussion Forum or Chat room

By allowing visitors to your website to discuss their own views and voice their own opinions, you greatly increase the likelihood that they will visit your website often. Once you have established a community of users your website will develop its own following which is an excellent way to gain loyal followers of your website design.

#2 – Utilize a Blog

A blog is informal and can be just the tool to keep people coming back to your website design again and again. When you have a blog that is frequently updated with information about yourself or the industry your company is involved in, you are also tempting visitors to come to your website often (particularly if you provide information they find useful or interesting).

#3 Utilize Polls and Surveys

A survey or poll is yet another way to create an interaction between your website and its users. This is a no fuss way of easily getting your website's visitors to get involved in using your site frequently. Of course Columbus Web Design companies would agree that you must make sure that surveys or polls taken are relevant to the content of your website.

#4 Offer Games, Puzzles and/or Quizzes

Many people in Columbus use the internet as a way to zone out or take a small break from their many daily tasks, having a quick game or puzzle as a part of your website design can be beneficial. If you also offer prizes, you have the added benefit of people coming back to check on results.

5) Frequent Updates

Give your Columbus readers and viewers something new to read and they will be more likely to come back to your website often. New information will keep visitors to your website always interested in coming back for more of what your website design has to offer.