Sunday, December 23, 2007

Search Engines & Internet Marketing

The world wide web grows larger and larger everyday creating search engines to suffer from information overload. Therefore, technology as well as search behavior has changed in order to adapt to this situation. In 2004, the search engine “Clusty” was introduced to give out “clusters” or groups of websites when you searched for something. The main idea behind this concept was to allow information seekers to view results by topic making it more user friendly. Another change that occurred to help out with the system overload problem was to develop multiple databases within the general search for websites. Take for example, if you go to Google.com, you will see categories for things such as video, sports, web, etc. These are different databases put in place to help target the specific website looking for. The newest development now is the social search engine which has made life easier for many Columbus residents.

The key driving force behind the search economy in the web design industry is the consumer. The Internet is becoming more and more used for finding information at a rapid pace, which means consumers are conducting more searches, and web designers are designing more websites. In 2006, search actually surpassed email as the number use of the web in Columbus. This is great news for people who are in the business of Internet marketing, web design, or sell products through their website. The whole point of Internet marketing is to try and attract people to see your add and then hopefully buy your product or service.

For companies who use Internet marketing as a consumer tool, they will be happy to note that the Columbus Government estimates the number of small companies who have a local website will greatly prosper from more people using the web to search. By the year 2010, it is believed that local search spending will reach four billion and will account for forty seven percent of local online advertising. It was only one billion in 2006 and one point seven billion in 2007. The number is vastly growing as more and more people search for stuff. As such, it's going to be more important to seek the professional council of an experienced web design company to assist you in the implementation of your web design and Internet marketing project.

When it comes to relating search engines and Internet marketing, you must think about the types of search engines you are visiting. As I briefly just touched on, local search engines in Columbus are widely used among many companies and the number of companies advertising will continue to grow for many years. Another type of search is called the Vertical search. This is great for a niche company website, because it focuses more specifically on a targeted search. Your search answers won´t be as general and broad like a local search would give you when using a vertical search. Lastly, the social search which includes the human factor with computer data. You can find out more information about social search if you look it up on the web. It is fairly new and more major search engines are considering using it when considering the quality of a web design.

Many companies are using Internet marketing as a bigger tool to lure consumers to their website because more people are using various search engines to search for things. It is a good idea to use the Internet to search for a website because technology is advancing and different forms of search have been implemented to help people specifically find what they are looking for.

Thursday, December 20, 2007

Online Payment Alternatives for Your Website

There are millions of individuals and entrepreneurs who use an online form of payment to either receive or give out money. Several of these people think that you have to have a pricey merchant account in order to take payments through your website, or hire an expensive Columbus Web Design company to implement the system for you. Merchant accounts are also hard to get in the first place and the monthly fees can really stack up if you process a number of transactions through your website. So the real question comes, what online payment alternatives can one consider if you don´t want to get a merchant account and you don´t want to pay crazy fees to do business through your website? The solution is simple because there are several online payment alternatives you can integrate into your web design.

The most popular method of online payment is PayPal. PayPal is trusted by almost everybody because it is a very reliable payment center. An account is easy to set up and the fees are really low. Basically for most people, a transaction costs about .30 cents to do. It is recommended that you have more then one form of online payment on your website however, because you never know when the unexpected could happen. In a case where your account gets frozen, or you simply lose your PayPal account, or there is a problem with your website, and you can't get a hold of your web designer, it is a good idea to have other payment options so you are not stuck with not taking in any income. Here are some other online payment alternatives.

The first online payment alternative to consider with your web designer is BidPay. This only works for those website owners that buy and sell at online auctions though. People use their credit or debit cards and money is automatically deposited into your account via a Western Union Money Order.

The next online payment alternative is CCNow. This is known as a shopping cart solution that your web designer can integrate into your website, which enables one to take all major credit cards without the use of a merchant account. You receive your payments twice a month from this payment place and it actually earns a 1.5 %APR while it sits in your account. It´s somewhat like a real bank.

Another option to discuss with your web design company is DigiBuy, which is good for those who sell software. You get paid your money twice a month into your account and you are charged a 13.9 % transaction fee or a three dollar minimum. You can use credit cards though. A really good alternative is Ikobo, which charges a 2.99 merchant fee on top of a .29 cent transaction fee. This place is cool though because you can do business with about 170 countries. There is a brief description of a few online payment alternatives for you to consider for your custom web design project.

Other online payment alternatives include 2Checkout, ShareIt, ProPay, Ibill, and Money Bookers. Regardless of what payment option you choose, it is well recommended that you have more than one account. You do not have to have a merchant account to take credit cards or anything like that. It is always better to have a constant flow of money when something unforeseen happens to one of you accounts or your website, and you can't get in touch with your Columbus Web Designer.