Thursday, February 14, 2008

How to Generate Website Traffic that Turns a Profit

The main difference between successful Web companies in Columbus and unsuccessful Web companies in Columbus is their ability to draw website traffic that they can convert into sales. Most of the companies that fail on the Web fail because they don't generate website traffic at a profit. Either they generate too little traffic or they generate traffic from surfers who are not likely to purchase their products. It may seem like traffic is traffic no matter where it comes from, but this simply isn't true. It is just as important that your visitors are people from Columbus who are interested in your website content, products, or services as it is that you generate large amounts of traffic. The ideal is to get both. The surest way to get traffic that will convert to sales is by paying for website traffic from websites that have content and purposes complementary to your website or by paying a Columbus Web Design company to undertake a search engine marketing campaign for you.

It is true you can swap links with similar websites in Columbus to get traffic for free. However, you're in business to maximize your profits and there are limitations on time and other resources that will limit how much traffic you can drive to your website by simply using these methods. And, everyone else is competing with you trying to do the same thing. You must complement all of your other marketing strategies by purchasing website traffic if you want to maximize your company's profitability.

There is no measurable limit to the amount of quality website traffic you can purchase because there is no measurable limit to the number of website owners who would be willing to send you website traffic in exchange for additional revenue, and a good web design company will show you how to do these link trades. It all goes back to the most fundamental concept of capitalism: you have to spend money to make money. There are many ways you can spend money to make money, but if you are marketing to people in Columbus who are unlikely to buy your products, you are wasting your money.

So let us focus a minute more on getting website traffic from search engines. Website traffic from search engines converts into sales and repeat customers at a very high rate. The search engine not only sends you people looking for exactly what is on your website, but it also gives your website a certain credibility in the mind of the person doing the search. While there is a chance you can generate heavy search engine traffic through constant search engine optimization work, you need a sure thing when it comes to your business cash flow. Think of the traffic from search engine optimization as the icing on your business cake. Think of paid search traffic as the heart of your website traffic engine. You don't have to worry about whether or not you'll get paid search engine traffic because the search engine wants to make money and they only make money by sending you traffic. As long as you're willing to pay a high enough price, the search engine is willing to send you customers looking for your products, and any most Columbus Web Design firms offer search engine marketing services.

As you may have figured out by now, the way purchasing website traffic from search engines works is you put in a bid of how much you're willing to pay to receive a potential customer searching for a certain term related to your site. Each time someone clicks on your advertisement, he is sent to your site and your search engine account has a charge placed on it for the amount you bid. It stands to reason then that the key to knowing how much you should bid for a keyword is having a good estimate of the likelihood that a person searching for that word will make a purchase on your site, and your web design professional will let you know what is a good deal, and what is a bad deal. You also need to know how much profit you will make from that purchase so you can estimate how much the average site visitor is worth. The final step is telling the search engine you are purchasing website traffic from the maximum amount you are willing to spend on traffic during that month. You can start small until you learn how to make good search engine advertisements and how much you can expect the average visitor to spend on your website. If you follow these guidelines, and work with a reputable Columbus Web Design firm, you stand a good chance of purchasing website traffic at a profit.