Monday, May 19, 2008

Useful Tips for Your SEO and Link Building Efforts

If you want your website or online company to rank highly in the search engines, you would use search engine optimization (SEO). SEO involves identifying and using keywords and phrases that people in your niche would heavily search for. Keyword optimization and link building are two types of SEO work commonly used by Columbus Web Design companies today. Link building is SEO work wherein you try to increase the number of incoming links to your website or a specific page on your website.

Keyword Optimization Tips From a Columbus Web Design Company

1. Find the heavy keyword phrases in your niche or industry using keyword suggesting tools.

2. Avoid using general or one-word keywords or keyword phrases that may make it hard for your website or online company to achieve high rankings the search engines. However, avoid using keyword phrases that aren't being searched by people. In the search engines, it is often better that you be a "big fish in a small pond" than be a "little fish in a big pond" because your website or online company is unlikely to rise to the top of the search engine results if you're the latter.

3. Use keyword phrases throughout your website, particularly in titles, subheadings and near the beginning of texts.

Building Incoming Links

If you want to improve your website's search engine rankings, you also need to work on increasing the number of websites linking to your website. This SEO work is referred to as link building. Be aware that search engines also factor in the number of websites linking to your website (incoming links) to determine how highly in the search results your website or page ranks. The incoming links to your website tell the search engines that it is of high quality and can be recommended to visitors.

Link building, however, can be manipulated in several ways such as buying banner ads or text link ads in other websites. Because of this, search engines also look at the incoming links to your website and consider some to be more valuable than the others. When you hire a Columbus Web Design company to do this for you, be sure they are building quality website links.

Columbus Web Design Link Building Tips

1. Work towards increasing one-way incoming links instead of reciprocal links. Search engines consider one-way incoming links as "honest votes" than reciprocal links.

2. Aim to get relevant websites (those that are in your same niche, topic or market) to link to your website. Avoid generic link farms.

3. Aim to get "authority" websites linking to your website. Authority sites are those that are popular and are known to have high quality content.

4. If you are purchasing online advertising, go with one-page, content-based text ad links instead of banner ads. To search engines, text ad links in specific content pages appear to be a natural way of linking.

5. If you want a specific content page on your site to have a good search engine ranking, work on building links to that specific page instead of your site's main page.

For more tips, just talk with any web design professional in Columbus, or hire one today!