Tuesday, January 22, 2008

Build E-mail Opt-in Lists to Drive Traffic to Your Website

Building opt-in lists is the key to maintaining customer loyalty and repeat website traffic. But, if they are not done properly, opt-in lists are essentially a waste of time and resources that create more of a negative image of your business than bottom line profits. Before you begin building opt-in lists, you need to learn the differences between opt-in lists that work and opt-in lists that fail. In fact, the most common distinguishing characteristic between building opt-in lists that work and those that fail is the planning that is put into the opt-in list. Most opt-in lists that fail do so because the website owner or web designer is so preoccupied with getting lists started that the doesn't first start with a plan. Simply having a list of people and sending them email is not doing enough to make money.

So now that we know why lists usually fail, let us spend the rest of the article concentrating on what you can do to make your opt-in list successful. If you have already begun building opt-in lists but you're not seeing any profitability, don't worry. We can take some steps to fix them. The same steps that help in building opt-in lists that work from scratch, are fortunately the same steps necessary for fixing opt-in lists that are not working.

Building opt-in lists that work starts with finding a niche product or service that you can provide for people through your website. In other words, your website needs to be very focused on filling a specific niche and your emails to your opt-in lists need to be very focused on the same exact niche. Learn all you can about the niche, and try to use a web design company that is one of the foremost experts on that niche. Take a very personal interest in that niche. Know both how it works and how people interact with it. Understand the target customer of that niche and what his or her life is like. Understand how they benefit from the niche or how they use the niche. The more you know about the niche products and services you are providing on your website and in your emails, the more likely you are to be building opt-in lists that work.

The second thing you need to do is provide your target customers with a reason to believe that your website is a trustworthy place to do business with a company that really knows all about filling that niche. People will only join your opt-in lists if you have something to offer them, and this all starts with a fantastical looking web design from a top rated Columbus firm. The best things to offer to get likely customers to join your opt-in lists are those things which are directly related to fulfilling your website's niche or purpose. If someone is at your website, it is because they are interested in what's there, so offer them more of what is there in a newsletter or free give-away when they join your mailing list.

Finally, in building opt-in lists that work you must make sure that EVERY email you send to your opt-in list is somehow related to fulfilling the niche that got people to sign up in the first place. That niche is the only thing all of your subscribers will have in common so the only thing that will interest all of them is obviously that niche. If you keep delivering that niche to them, they will keep paying attention to the email you send. If you start to deviate from that niche, some readers in Columbus will unsubscribe and most will stop reading your email. Once that happens you will no longer be able to drive website traffic and make sales off your opt-in list. The good news is that if each email you send is interesting and on the niche topic, your opt-in list subscribers will look forward to your emails and read and respond to what you send.

There are a lot of more intricate tips available on how you can fine tune your opt-in lists once you have them up and running smoothly. I recommend that you form friendships and join forums with other opt-in list marketers, web designers, and web design companies. Try to keep up with the latest trends and ideas on how to get the best responses out of your list members. You can also do a search on the Web now and then for new opt-in list optimization ideas. The more you can learn from the experiences of others using opt-in lists, the less time you will waste reinventing opt-in list wheels. May web design companies websites in Columbus will have more information on this topic through a web design articles section.

Be patient as you learn all of the important aspects of building opt-in lists that work. Most people do not find success over night. Success is something that steadily grows as your opt-in lists grow and as your experience using the opt-in lists grows. As your list gets very large, consider hiring a professional Columbus Web Design firm to help you with writing top quality articles for your website and email. The goal is to some day be seen as the #1 expert in your niche so that you'll be the first resource your opt-in list subscribers seek for answers and solutions.

Thursday, January 17, 2008

Using E-courses For Internet Marketing

An eCourse is a series of e-mails sent out to your website subscribers at intervals. Each e-mail message in an eCourse typically contains a lesson. An eCourse can be on any topic, and any Columbus Web Design company should be able to show you how to set one up in no time.

You can offer eCourses to people who visit your website to build recognition and trust as well as establish your expertise. For instance, if you have website devoted to babies, with mothers as your primary target audience. An example of an eCourse you can offer can be titled, "Tips You Can Use to Make Your Baby Sleep Through the Night in Just 7 Days."

The eCourse can be composed of 7 tips, with each tip placed in a separate e-mail message. People who sign up for this eCourse will then receive one e-mail (1 tip) every day for 7 days.

People who signed up for the eCourse can remain subscribed to your list even after the last lesson is sent. You can then continue sending relevant e-mails to these people unless they decide to leave your list.

Remember that every message you send out gives you the opportunity to gets your readers to visit your website. As long as the e-mail messages and offers you send out to them are relevant to the eCourse or your website's focus, you can safely assume that they would be interested in them. After all, they signed up for your eCourse, didn't they? This shows you that they are interested in the kind of information, products or services that you have displayed on the custom website.

Once you have an eCourse set up on your website withe the help of a Columbus Web Designer, you can simply let it run by itself. You only need to set up an eCourse once and it will do the work for you and bring traffic to your website for years to come. If you ever need to update the contents of your eCourse, you can do so easily and quickly.

So what do you need to do to set up your automated eCourse? You'll need to find an autoresponder script or service where you can host your eCourse and subscriber list - just ask your local web design company. The two biggest autoresponder services today are Get Response and Aweber. You want to host your eCourse with a reputable autoresponder service to ensure that your e-mail messages do reach your subscribers.

Let's say you decide to sign up for an autoresponder account with Get Response. You'll be able to plug in your eCourse lessons and specify the interval each lesson should be sent to subscribers. Once you have your eCourse set up, you will need to copy and paste the HTML code for your sign up form on your website. The web design company will help you with this. This sign up form is the form that people will fill out and submit in order to start taking your eCourse.

It's vital that the autoresponder service you choose to host your eCourse uses the double opt-in method. This method requires that people who sign up through your webssite for your course respond to the e-mail automatically sent to their e-mail address (either by replying from their e-mail program or clicking on a link within the e-mail message). The double opt-in method protects you from spam complaints and make sure that your messages are actually sent to the people who do want to receive them.

Once your web designer has everything set up, you can start promoting your eCourse and getting people to subscribe to it. You can continue offering an eCourse for however long you want and to however many people are interested to sign up for it. You can count on your eCourse to bring fresh traffic and potential traffic to your website.