Wednesday, February 17, 2010

Buying a Website For Your Small Business in Columbus

If you have the available funds it could be better to buy an existing website that has been around for a while. This is because new websites are penalised by Google and placed in the "sandbox" for a period of time. This is done to prevent new sites from just "spamming" their way to the top of the search engine results for Columbus using immoral methods, often known as black hat techniques. Older websites in Columbus have more chance of being out of the sandbox so you can put them to the maximum improving the revenue and traffic.

There are certain aspects to look out for to ensure that you are investing in a good website with lots of potential. First off, you should look at the history of the website - you can check this online to see what sort of past it has had. If everything looks good then that’s a start. Ask how much revenue the website makes on a monthly basis and by which methods (Adsense, CPM, selling links, etc), always ask for screenshots to back this up as people can easily mislead you at this point and let you think it earns more than it does.

Every Columbus Web Design company will agree that Google adsense is one of the best pay per click companies out there so you have to be dubious if the website isn’t using it. Be sure to ask why and check on the way back machine to see if it was breaking any of the terms and conditions in the past which may mean that it’s banned. This would severely affect the price you should pay as a major method of making money has been cut off.

After you are happy with the revenue you can ask for traffic stats, be sure to ask again for screenshots so that you know they are legit. Check where the traffic comes from to make sure that it’s not boosted up by the same IP address. It would be handy to see which countries and Columbus locations the traffic comes from in case you want to angle the website. Take a look to see how well it ranks for Columbus based keywords or see if you think you would be able to improve them if you bought it. If you buy a website you will need to put the effort into maintaining it in order to get your money back.

If you use Mozilla Firefox you can use the SEO toolbar to see most of the desired information such as back links and indexed pages in the major search engines, age of the website, alexa rank, page rank and many more. If you don’t have the toolbar you can check them out manually, it will just take longer. Take a look at a few of the websites linking to it to see if they have good page rank. Many people spam their website to free directories in order to increase the number of back links. You have to make sure they chose quality over quantity, and that's why it's important to have a professional Columbus Web Design company handle this for you.