Thursday, April 22, 2010

More Columbus Companies Turning to Search Engine Optimization (SEO)

One of the most important factors of Columbus Web Design process occurs after you have completed your website. This process is referred to as Search Engine Optimization - which is the process of getting a website to rank in the search engines. Making the website rank for certain keywords can be tricky if you don’t know what your doing, there are Search Engine Optimization (SEO) tools available which can make this process much easier for everyone. Some of these tools are freely available on the internet so it can eliminate any unnecessary charges, you have the option to pay for certain tools which claim to provide better results so you have to decide if you have the money to spend on them.

One of the most common search engine optimization tools people use are suggested keyword programs, these will allow you to find out what keywords you should target in order to get the full potential out of your website. You simply put in your main niche keyword and it will list various others that get searched for on a monthly basis so you can select which one matches your site the best.

Always check out the competition and try to be specific - different industries vary drastically in compeition. For example if you try to target ‘Columbus Search Engine Optimization’ or ‘Columbus Real Estate’, it will it will be much more difficult than if you try to target ‘Columbus second hand designer clothing’ or ‘Columbus organic food restaurant’.

By checking the competition in Columbus Search Engine Optimization you can make your life easier and begin to see a return a lot quicker if you can join a niche that isn’t saturated. You are advised to check a few of these tools as they all get the data from different sources so the number or searches may vary slightly.

There are search engine optimization tools available that will be able to check how many back links you have pointing to your domain, this can help in checking if you have received any back links from article submissions or if people are linking to your website because they found it helpful. You can also add code to your website that will track visitors so you can see where they came from, what keywords they used to find your site, what pages they viewed and many more. This can help you make adjustments in order to get the full potential out of your website.

A very popular tool that can be added onto the FireFox browser is the SEO toolbar, this enables you to see all of your sites statistics by just going to the url. The information it gives you is the page rank, number of pages indexed by Google, Yahoo and MSN, back links in the same search engines, age of the site and many more. This can be useful to see if your search engine optimization techniques are working as they should be and if your sites performance on a whole is improving.

Some of the paid SEO tools can give you an in depth analysis of your website to see how it is performing. Paid keyword suggestion tools tend to give a lot more results so you can be sure you won’t be missing out on vital traffic. Always check to see what benefits you get if you''re paying the software, as most of the time with a little more manual search engine optimization work, or the help of a good Columbus Search engine optimization company, will often get the same results.